National Grid needed campaign assets that made a utility brand feel human and community-focused. As Junior Art Director at FuseIdeas, I designed multi-channel assets across social, digital, OOH, and print — balancing strict brand standards with creative work that resonated with real people. Collaborating closely with copywriters and strategists, I directed social content for Instagram, Facebook, and LinkedIn, adapted visuals across billboard and signage formats, and produced motion assets in After Effects. The campaign drove 75% engagement growth across social channels.

Tools: Photoshop, Illustrator, After Effects, InDesign