The Problem:
Gen Z and Millennials don’t just travel—they curate experiences and express their journeys through stickers on laptops, water bottles, and more. Most airlines miss this, focusing on destinations rather than the culture and personal stories behind travel. How can JetBlue connect with a generation that wants more than just a flight?

The Solution:
JetBlue Stickerz brings the brand into the everyday lives of Gen Z and Millennials long after they land. Inspired by JetBlue’s hubs—New York, LA, and Boston—each sticker reflects the spirit of the city with bold, relatable designs. The campaign taps into Gen Z’s love of customization and Millennials’ nostalgia and pride in being well-traveled. More than logos, these stickers become keepsakes and conversation starters, distributed through airport kiosks, pop-ups, and limited-edition mailers. JetBlue Stickerz transforms the airline from a travel provider into a cultural companion—making the brand stick with you every step of the way.