JetBlue — Stickerz Campaign Concept Campaign, Art Direction

JetBlue built its reputation on being the airline that actually likes its passengers. This concept campaign leans into that DNA with a sticker-driven social activation designed to turn every trip into a shareable moment. At check-in, flyers receive a personalized destination sticker pack to collect and share under #JetBlueStickerz — transforming organic travel memories into user-generated brand content at scale.

I developed the full campaign concept, sticker visual identity, social executions, and in-airport environment mockups. The creative targets a Gen Z and millennial audience who treat travel as identity — people who collect experiences as much as miles.

Tools: Illustrator, Photoshop, After Effects