Role: Creative Director & Art Direction

JetBlue has always been playful and human. This concept campaign leans into that with a sticker-driven social activation designed to turn passengers into brand advocates. Flyers receive a personalized destination sticker pack at check-in to share under #JetBlueStickerz — turning every trip into organic user-generated content. I developed the full campaign concept, sticker visual identity, social executions, and in-airport mockups. Built for a Gen Z and millennial audience who collect experiences as much as memories.

Tools: Illustrator, Photoshop, After Effects