In today’s business world, rising professionals and growing companies often struggle to find mentorship, clarity, and confidence when navigating high-stakes decisions. At the same time, prestigious institutions like The Masters are steeped in tradition but often under-leverage their platform to inspire emerging business talent in meaningful, modern ways. There’s a disconnect between the boardroom and the green — between mastery in sport and mastery in business.

“Meet the Masters” bridges the gap between the wisdom of elite golfers and the strategic thinking of Grant Thornton’s business leaders. This campaign invites audiences to learn from the best — whether it’s a master of the course or a master of the market. Through storytelling, intimate interviews, and behind-the-scenes content, the campaign draws parallels between the discipline, focus, and vision it takes to win at Augusta and succeed in business. The result? A brand platform that positions Grant Thornton as not just a sponsor, but as a mentor — turning moments of inspiration into business insight.