The Problem:
Boston’s story is often told through tourist spots and Ivy League prestige, leaving its diverse food, nightlife, and neighborhoods overlooked. For locals and visitors alike, the real gems of the city—and how to reach them—often go unnoticed.

The Solution:
Inbound Boston is a social-first campaign showcasing the city’s hidden side—from BIPOC-owned eateries to underground events and late-night spots. Built for Instagram, it acts as a live city guide with bold visuals, geo-tags, and easy access info. Each post connects directly to the MBTA—Red, Green, Blue, and Orange Line stops—making it simple to explore without a car. By linking public transit to real local culture, Inbound Boston turns the T into a tool for discovery—and invites you to experience a more authentic, unfiltered Boston.